Potential lives within every kid. Yet, more than 8.5 million kids are still in need of someone who will stand in their corner. So, we’ve sharpened our focus. Reimagined how we do things. Modernized how we look and talk. And we are creating new, exciting ways to put our Littles first, like never before.
We are the new Big Brothers Big Sisters. We’re here to defend every kid’s potential. We’re ready to build the biggest possible future. Together. And this is just the beginning.
NEW LOOK. URGENT MISSION.
THIS IS THE CAPITAL.
The capital is a letterform that tells our story. The story of an organization that creates connections that matter.
When the “B” is used alone, we call it The Capital. It is a powerful symbol of the real-life match that creates a whole, greater than the sum of its parts.
LOWERCASE BThis idea represents the story of a Little and their parents or guardians aligning with our organization to build momentum toward reaching their full potential. The elements of the lowercase b stand as a powerful symbol but do not tell the complete story.
COMPLETE THE BWith the addition of Bigs, the equal parts create meaningful intersection. As the upper piece of the B is added, the relationship balances and becomes stronger and bigger.
© 2018 Big Brothers Big Sisters